about project

Hyundai WRC team

Motor Sport Developments (MSD) ran the Hyundai World Rally Team between 2000 and 2003. I was tasked with producing supporting media:

  • A poster for the drivers to sign for their fans.
  • A full page advert that appeared in Autosport magazine to celebrate the teams first points scored that season.
  • I worked with Mark Jeffrey to develop the livery design for the 2001 Hyundai World Rally Team's Accent World Rally car. A balance had to be struck between creating a dynamic exciting graphic that enhanced the shape and form of the car but didn't overpower the sponsors' logos.

  • Category: Design
  • Client:Motor Sport Developments (MSD)